Our Story

Non-Vertical Lab, founded in 2025, is a creative new brand born out of a passion for climbing and a deep appreciation for the curious and independent spirit that is shared by both climbers and cats alike. Originally founded by climbing enthusiasts (and a devoted cat lover!), we combine to celebrate the freedom of moving, exploring, and expressing ourselves in our own unique way.

Our original designs and functional goods introduce climbing culture to daily life with a playful edge. From our climbing-inspired accessories to whimsical, cat-influenced creations, we blend together function with creativity to support a lifestyle that is fundamentally rooted in movement, individuality, and playful energy.

No Limits, No Bounds.